The Content Strategist - September 19th, 2012
“Instead of quantity, brands should focus on quality of the followers, says Doug Schumacher of Zuum, a Facebook strategy tool.”
The Content Strategist - July 19th, 2012
“The need for good, engaging content is only going to accelerate for brands, and by involving the fans, brands can not only generate a lot of brand assets at low cost, but also give credit to some of their most influential influentials,” says Doug Schumacher, co-founder of Zuum, a Facebook content and strategy tool. “There will continue to be much brand-generated content, but clearly there’s a large role for the community to play as well.”
Tech Crunch - July 17th, 2012
"HootSuite made its name with software that enterprises use to monitor and engage on big social networks like Facebook, Twitter and LinkedIn. But more recently it has been expanding the number of other social networks that it covers in its service. In June it added [...] engagement app Zuum to its dashboard."
The Next Web - July 15th, 2012
Zuum's study on Facebook sharing was cited along with a quote from Doug Shumacher.
Mashable - June 28th, 2012
"HootSuite also now supports presentation-sharing platform SlideShare, document-sharing app edocr and engagement app Zuum."
AdAge - June 26th, 2012
"Zuum, an internet venture that tracks Facebook engagement for restaurant, travel and automotive companies, found that Nissan had the highest consumer-engagement percentage on its brand page of any automaker."
Inside Facebook - May 3rd, 2012
"As marketers begin to focus more on content and engagement than building large fan bases, features like Zuum provides are increasingly valuable."
Press Release - May 3rd, 2012
"Zuum’s new dashboard, along with the existing features of the full tool, makes Zuum the leading choice for knowing what works on Facebook. "