Know what works for Facebook marketing before your competitors do
Brands are coming onto Facebook in numbers. Pouring more and more money into Facebook marketing initiatives. According to one recent study, over 80% of businesses employ a Facebook Page. To follow the money, spending on Facebook advertising is up sharply as well, and projected to continue in that direction. If Facebook ad spending is up, then you can bet that brands are also spending some money on the Page they’ll be driving that traffic to.
With Facebook gobbling up more and more of consumers media time, it’s not surprising why brands are moving fast in this direction. Media strategies have always touted placing your brand wherever your target audience spends their time.
What’s challenging marketers, though, is determining just what to do amid all this Facebook zeitgeist.
Compared to print or TV or even banner advertising, Facebook is new and untested. There are a lot of things that could be done, but there’s little precedent for comparison.
That’s what Zuum is all about. Helping brands quickly learn what works on Facebook, and just as importantly, what doesn’t.
Zuum does that by giving you a look not only at what’s working on your Page, but also the Pages of other brands in your industry. You’ll not only be able to learn from your successes and failures, but from other companies, as well.
All the data on Zuum is presented in clear, simple charts that let you quickly identify interesting trends, and then immediately drill down on the conversations that are causing that trend.
Zuum will help you answer all sorts of questions that will dramatically increase your knowledge of how Facebook marketing works.
- Which brand in my industry is picking up fans at the fastest rate?
- How frequently do my competitors post?
- What day of the week and time of day do my competitor’s post?
- What content type works best for my competitors?
- How does my posting type and response rate compare to my competitors?
- What are the big topics my competitors are talking about?
- Do my fans and my competitor’s fans talk about the same things?
With Zuum, you can know more about your competitor’s Facebook Page performance than they know. So you’re not only learning through your experiences, but everyone else's, as well. That’s how Zuum will accelerate your Facebook intelligence. And that’s a remarkable advantage to have in a new media platform with so much growth potential.
Every Zuum subscription comes with a free month trial. So take us for a test drive. There’s very little to lose, and a lot to gain.