Know what works for Facebook marketing before your competitors do
Brands are coming onto Facebook in numbers. Pouring more and more money into Facebook marketing initiatives. According to one recent study, over 80% of businesses employ a Facebook Page. To follow the money, spending on Facebook advertising is up sharply as well, and projected to continue in that direction. If Facebook ad spending is up, then you can bet that brands are also spending some money on the Page they’ll be driving that traffic to.
- Which brand in my industry is picking up fans at the fastest rate?
- How frequently do my competitors post?
- What day of the week and time of day do my competitor’s post?
- What content type works best for my competitors?
- How does my posting type and response rate compare to my competitors?
- What are the big topics my competitors are talking about?
- Do my fans and my competitor’s fans talk about the same things?