Zuum Tool Guides
We've created a tour for each chart in Zuum. They only take a few minutes to flip through, and they'll both orient you with the tool, and give you insights for your own Facebook activity analysis.
Each Tutorial is a Google Presentation that will open up in a new window or tab in your browser. From there, you can view it at full screen, or download a PDF of it.
The central command point of Zuum reporting. View Tutorial >>
A guide for working with the Zuum tool. View Tutorial >>
The number of Fans per brand over a given time period. View Tutorial >>
Level of posting activity for Brands and Fans. View Tutorial >>
Which media types are brands using for the content they post. View Tutorial >>
Which days of the week and times of the day are most used for brand or fan posting activity. View Tutorial >>
The relationship between the quantity of posting a brand does and the response rate their posts pull. View Tutorial >>
Three different charts featuring different views of the topics the brands or people are discussing, the volume of those topics, and the effectiveness in driving engagement. View Tutorial >>