Zuum Tool Guides

We've created a tour for each chart in Zuum. They only take a few minutes to flip through, and they'll both orient you with the tool, and give you insights for your own Facebook activity analysis.

Each Tutorial is a Google Presentation that will open up in a new window or tab in your browser. From there, you can view it at full screen, or download a PDF of it. 

Report Settings

The central command point of Zuum reporting. View Tutorial >>

Chart Functionality

A guide for working with the Zuum tool. View Tutorial >>

Total Facebook Fans Chart

The number of Fans per brand over a given time period. View Tutorial >>

Daily Posts Chart

Level of posting activity for Brands and Fans. View Tutorial >>

Media Type Analysis Charts

Which media types are brands using for the content they post. View Tutorial >>

Day of Week / Time of Day Charts

Which days of the week and times of the day are most used for brand or fan posting activity. View Tutorial >>

Quantity to Quality Ratio Chart

The relationship between the quantity of posting a brand does and the response rate their posts pull. View Tutorial >>

Conversation Topics Charts

Three different charts featuring different views of the topics the brands or people are discussing, the volume of those topics, and the effectiveness in driving engagement. View Tutorial >>