Zuum Report: Facebook Page Data Averages (Q2 2012)

We've just published the latest quaterly version of what's been one of our most popular reports: Facebook Page Data Averages.

An analysis of posting volume, engagement rate, fan count, and fan growth averages for 61 brand Facebook pages across 9 different industries over a three month time period of April to June, 2012.

Report Highlights:

• All 61 Facebook pages analyzed experienced positive fan growth for the 3 month period (
• Converse had the highest single page Fan Count and Fan Growth Rate
• Automotive Trucks had the highest industry Fan Growth Rate and Engagement Rate
• Virgin America had the high posting volume: 303 posts. (Average of 3.36 posts every day of the week)

Industries and pages covered:

Sport Footwear
Nike, Adidas Originals, Converse All Star, Puma, DC Shoes, Vans

Fast Food (QSR)
Jack in the Box, Burger King, Subway, McDonald's, Chick-fil-A, Taco Bell

Luxury Fashion
Marc Jacobs, Versace, Burberry, Dior, Gucci, Dolce & Gabbana, Louis Vuitton, Chanel, Armani, Calvin Klein

Fashion Retail
Old Navy, Gap, H&M, Victoria's Secret, Abercrombie & Fitch, Hollister & Co

Snacks
M&M’s, Twix, Snickers, Reeces, Starburst, Skittles, Pringles, Butterfinger, Wonka, KitKat

Automotive - Trucks
Ford, Dodge Ram, Jeep, Chevy Silverado, Land Rover, GMC

Education - MBA Programs
USC, Wharton, Texas, UCLA, Michigan, UC Berkeley

Airlines
Virgin America, United, American Airlines, Southwest Airlines, JetBlue Airways, AAdvantage

Tourism - Destinations
San Francisco, Toronto, Chicago, New York, Montreal