TopTen: On Converse’s Facebook page, the fans do the selling
What a great idea. Take what’s a costly production - generating quality photo imagery of your product -- and let your fans do it for free. And, they’ll be thrilled to be involved. I’m not sure why we’re not seeing more fan-generated campaigns in general, but Converse has been doing a nice job of taking fan submissions and even using them as their primary brand shot. For fans, it must be a thrill to see your photo in the news feed next to one of your favorite brands.
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