Top Ten: Red Bull’s content strategy pays out in multiple ways

When brands determine their content strategies, it's important to think about the assets that will come out of the content they develop. Clearly, social media has put renewed emphasis on keeping things simple and graphic. When Red Bull decides to sponsor a certain type of activity or athlete, they're going to get publicity and a good news story. But beyond that, they realize the right content sponsorship will also lead to images like this. A photo so gripping fans can't help but notice, and share it. Understanding what types of images produce those effects has to be part of the content strategy and developement process now more than ever.

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Red Bull's  post this week: "Roads take too long."

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