Top Ten: Product Info Video Hits High Sharing Rate on Facebook
We've been posting about the high positive relationship between video content on Facebook and the likelihood that a user will share it [LINK]. Of course, a lot of that has been highly entertaining content.
This week a Top Ten post from Facebook introducting a new mobile app feature pulled a rate of 16% with sharing as a percent of overall engagements. Several interesting things to keep in mind: Facebook has an extremely high fan count - 67 million. High fan counts make high engagement rates more difficult. Facebook also rarely posts. This week it was 1 time. Often it's no posting. Generally, that type of scarcity doesn't help per post engagement rates.
Product Info Video Hits High Sharing Rate on Facebook