Top Ten: A Brand's Smart Facebook Posting Series Sure to Inspire User-generated Content
We've Converse is one of the more exciting brands on Facebook, IMO. And it is largely due to the collective creativity of their Fans. Converse makes that fact immediately apparent via their Timeline photo, and does a great job reinforcing that culture with posts like this.
For starters, a campaign that, by its structure, will include 101 posts is a great way to fill out a content calendar. I also like how directly this plays into a prime customer behavior: Drawing on Converse All-Starts. (You have to salute a brand that's proud of their customers defacing the product.)
While my sense is that this isn't user-generated to start, it will certainly present numerous jumping off points for that.
A Brand's Smart Facebook Posting Series Sure to Inspire User-generated Content
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