Snack Brands Industry Analysis - Which Facebook Pages Perform The Best?

What's driving fan growth and engagement in the snack brands industry? Here are 5 topline takeaways from this week's report:

• Engaged communities correlate with high fan growth rates
  • Brands with high fan growth rates also had high engagement rates for both responses to brand posts, and fans posting to the brand's Wall on their own
• This industry's most engaging content? Simple, fun status updates
  • Brands almost never post about product features or information
• Brands often post on topics and themes integrated with their overall marketing strategies
  • Oreos & "milk", Snickers & "hungry"
• Not posting correlates with low fan growth rates
  • Fans look for brands that are active participants in the community
• Brands in this category have extremely high fan counts
  • This typically pushes engagement rates down, but brands more than make up with heavy overall interaction 

The brands reviewed on this report are: 

• Doritos
• Oreo
• Pringles
• Skittles
• Snickers
• Starburst

You can view or download the report here: http://bit.ly/snak64

And if you simply register for Zuum, you'll have access to the data we've used to crunch this chart. Access will remain open for the next week. You can register for Zuum here: 

http://www.zuumsocial.com/register

As always, we'd love to hear any comments, thoughts or added insights you'd like to share.