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Top Ten: Pepsi’s top Facebook post? You could have shot that.

There’s a clear trend going on in social media posts from big brands, and that’s not to make photos look like they were shot by professional photographers that only big brands can afford. In other words, make it look like everyone else’s content in the social feed.

This week’s number one post from Pepsi is a good example. Like a prankish vacation photo of the Statue of Liberty or Eiffel Tower, it prompted a whole wave of imitator posts in the comments. And that’s probably the ultimate gauge of success.


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#1 Pepsi - photo2014-07-16 16:00
A #RealBigSummer calls for real big refreshment.

 
 

Tot: 2.798% Engagement rate177.0K Engagements172.5K Likes1.5K Comments3.0K Shares2% Shares
24h: 0.843% Engagement rate53.4K Engagements
#2 Starbucks Frappuccino - photo2014-07-15 19:00
OMNOMNOMNOMNOM! #sipface

 
 

Tot: 0.975% Engagement rate112.1K Engagements110.5K Likes587 Comments1.0K Shares1% Shares
24h: 0.279% Engagement rate32.1K Engagements
#3 Pizza Hut ► HERSHEY'S - photo2014-07-18 20:13
The Ultimate HERSHEY'S Chocolate Chip Cookie. Really. Order now: http://pizzahut.com

 
 

Tot: 0.836% Engagement rate39.0K Engagements35.9K Likes967 Comments2.1K Shares5% Shares
24h: 0.299% Engagement rate14.0K Engagements
#4 Chick-fil-A - photo2014-07-17 17:02
Brighten the day. #GrilledLove http://bit.ly/1jBMnUJ

 
 

Tot: 0.82% Engagement rate61.7K Engagements58.3K Likes1.4K Comments2.0K Shares3% Shares
24h: 0.158% Engagement rate11.9K Engagements
#5 CHANEL - link2014-07-19 04:00
Café Society: discover the new High Jewelry Collection hour after hour.

 
 

Tot: 0.813% Engagement rate102.7K Engagements100.6K Likes401 Comments1.7K Shares2% Shares
24h: 0.37% Engagement rate46.7K Engagements
#6 Hollister Co. - photo2014-07-16 13:30
Oh, hey, Peyton List! #HollisterHouse #JeansLounge

 
 

Tot: 0.537% Engagement rate64.6K Engagements64.1K Likes458 Comments77 Shares0% Shares
24h: 0.071% Engagement rate8.6K Engagements
#7 Aéropostale - photo2014-07-17 01:15
little black dress. http://bit.ly/1ridsyB

 
 

Tot: 0.494% Engagement rate52.0K Engagements51.5K Likes137 Comments422 Shares1% Shares
24h: 0.432% Engagement rate45.5K Engagements
#8 Gatorade ► Usain Bolt - photo2014-07-19 13:00
#Sweat shows the competition who they'll be chasing. Usain Bolt #WinFromWithin

 
 

Tot: 0.493% Engagement rate34.4K Engagements34.1K Likes140 Comments129 Shares0% Shares
24h: 0.219% Engagement rate15.3K Engagements
#9 Dunkin' Donuts ► Oreo - photo2014-07-18 17:05
Looking for a way to cool DDown your summer cookout? Check out our delicious recipe for Oreo Vanilla Bean Coolatta Ice Box Pie. Warning: this treat goes fast! http://dun.kn/1n1qTzI

 
 

Tot: 0.487% Engagement rate36.4K Engagements33.1K Likes327 Comments3.0K Shares8% Shares
24h: 0.094% Engagement rate7.0K Engagements
#10 Tiffany & Co. - photo2014-07-14 16:00
Summer in paradise. Shop Paloma Picasso® Olive Leaf: http://bit.ly/1bJi6tx

 
 

Tot: 0.474% Engagement rate31.2K Engagements29.8K Likes291 Comments1.0K Shares3% Shares
24h: 0.445% Engagement rate29.2K Engagements
+24h:
 
 

About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Top Ten: Hugo Boss and the German soccer team a winning combo

Athletes, being in the shape they are, often make good clothes models. It’s even better when they’ve just won the world cup. Also, a smart move by Hugo Boss tapping into the substantial fan community of the German football team’s page. It's the #2 post, below.


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#1 CHANEL - photo2014-07-08 19:19
Finale at the CHANEL Fall-Winter 2014/15 Haute Couture show. View more pictures on www.chanel-news.com

 
 
#3 Road & Track Magazine ► Lamborghini - link2014-07-07 17:02
The importance of the Lamborghini Huracán to the company's fortunes cannot be overstated. Also, it's pretty easy on the eyes.

www.roadandtrack.com
The Gallardo has been Lamborghini's most important car, by a massive margin. There's no room for error for its successor, the Huracán. Can it swagger?
#4 Starbucks Frappuccino - photo2014-07-09 15:33
ItssSssssuuuuuummmmmeeeeerrrrrrrAAAAAAHHHHHHHHHHhhhhooommgggsomeoneeeesttoopppthiisssthingggggg! #fromwhereisip #mochacookiecrumble

 
 
 
#5 Buffalo Wild Wings - status2014-07-13 17:20
Soccer. Football. Fútbol. Whatever you call it, it goes great with wings and a beer.
 
#6 Louis Vuitton - photo2014-07-09 13:59
Louis Vuitton is proud to take part in its second FIFA World Cup™, perpetuating a long tradition of creating elegant cases to transport the most precious belongings. Watch the Brazilian top model Gisele Bündchen unveiling the trophy case at http://youtu.be/43q_unEjvPk

 
 
 
#7 Tiffany & Co. - photo2014-07-07 16:00
A New York state of mind. Shop Return to Tiffany®: http://bit.ly/1j7HV9P

 
 
 
#8 Krispy Kreme Doughnuts - offer2014-07-09 19:34
Get a 77 Cent 2nd Original Glazed Dozen for our birthday on 7/11 in the US/CAN
 
#10 Gatorade ► ESPN The Magazine - photo2014-07-11 19:00
This is the product of hard work too, ESPN The Magazine. #BodyIssue #WinFromWithin

 
 
 
 
 

About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Top Ten: Fast food posts dominate the 4th of July week

There are usually a few fast food brands in the top ten, but never this many at once. And it’s notable that only one of the top ten posts had an Independence Day theme. Maybe people were more hungry than patriotic. 


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#1 Dairy Queen - photo2014-06-30 16:00
Entree, fries, drink, bacon, plus a sundae. Notice something new? That’s right - bacon! Try the new Bacon Cheeseburger in the DQ $5 Buck Lunch, and let us know what you think.

 
 
 
#2 Buffalo Wild Wings - photo2014-07-06 18:00
If you can ever tear yourself away from the wings, check out the Strawberry Spinach Salad.

 
 
 
#4 Krispy Kreme Doughnuts - offer2014-07-01 02:14
77₵ 2nd Dozen Original Glazed Doughnuts when you buy any dozen on July 11 (US/CAN)
 
#6 Tiffany & Co. - photo2014-07-02 16:00
Love in all its brilliance. Browse Tiffany engagement rings: http://bit.ly/17jcm8b

 
 
 
#7 Dunkin' Donuts ► Oreo - photo2014-07-03 13:14
It’s official! Dunkin' and Oreo Cookies are back together.

 
 
 
#10 Abercrombie & Fitch - photo2014-07-02 13:23
'Like' if you're spending today with your best friend!

 
 
 
 
 

About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Report: Social Media Analysis - QSR Restaurants

The social media landscape can quickly change as concerns about reach, effectiveness, value, security, or other issues rise and fall. And because trends can be specific to one or a few industries, it’s essential to analyze data for a known number of brands across a set period of time.

The Zuum report “Social Media Analysis - QSR Restaurants” is an industry benchmarking and content exploration into where the fans are in that industry, and what engages them. It looks at 9 of the QSR burger category brands, focusing on those with the highest total network members. Social media networks included in the analysis are Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.
 

Data highlights and key takeaways:

  • The total social media community size is dominated by a major global brand, McDonald’s, with over 50% of all community members across all 9 brands.
  • Wendy’s, with a total community size of only 17% of McDonald’s, is driving over 2 times the number of total engagements as McDonald’s
  • 90% of Wendy’s engagement happens on Facebook, where their engagement rate is over 10 times that of McDonald’s
  • Top industry campaign themes include brand rallying, product promotions and global events like the World Cup.
  • The industry’s fastest growing social networks, in order, are Instagram, YouTube and Google+.

Brands analyzed are: McDonald’s, Dairy Queen, Burger King, Wendy’s, Sonic Drive-In, In-N-Out, Steak n Shake, Whataburger and Carl’s Jr.

Top Ten: Dove can thank Facebook for the Pinterest followers

With the recent dust-up over the drop in organic reach on Facebook, it’s interesting to see brands urging fans to join them on alternative social networks. Dove’s #5 post this week is a clear example of this.


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#2 Tiffany & Co. - photo2014-06-25 16:00
A Tiffany love story. Find your perfect ring: http://bit.ly/17jcm8b

 
 
 
#3 Taco Bell ► Dr Pepper - photo2014-06-24 01:17
Tall, dark and handsome. Dr Pepper Vanilla Float Freeze.

 
 
 
#5 Dove - link2014-06-26 18:31
Take a moment to join us on Pinterest!

www.pinterest.com
Dove is committed to helping women realize their beauty potential by creating products that deliver real care.
#7 Porsche - photo2014-06-24 10:46
Which system combines everyday usability, efficiency and driving performance? Learn more about Porsche Active Aerodynamics for the #911Turbo: http://por.sc/o1d95b *Combined fuel consumption in accordance with EU 5: 9.9-9.7l /100 km; CO2-emission: 231-227g/km

 
 
 
#9 Lamborghini ► Circuit Paul Ricard OFFICIEL - photo2014-06-23 19:00
Do you know that you can drive #LamboHuracan at Circuit Paul Ricard OFFICIEL on June 28 during #SuperTrofeo? There are few slots available, email to: Accademia at lamborghini dot com We accept reservations until June 25.

 
 
 
 

About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Top Ten: There are Facebook posts. And then there’s this Nike video post.

We frequently call out the sharing % of a post as one of the better indicators for true impact. And I don’t think I’ve seen a post before with the level of sharing the Nike Football post has this week. Over 590,000 shares.

For a little perspective on this, look at the total number of shares for every other post in this week’s Top Ten. This also reinforces something we’ve reported on before: That video consistently generates more sharing than any other media type. This is something you can verify for your industry in the Zuum “Post Types” chart. 


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#1 Nike Football - video2014-06-09 16:00
Play every game like it's 'The Last Game.’ http://gonike.me/nikefootball

 
 
#2 Tiffany & Co. - photo2014-06-11 17:15
For an elegant wedding, no detail should be overlooked—from the gown to the table settings to the exquisite bridal jewelry. Discover Tiffany’s wedding inspirations: http://bit.ly/1jkmRgK

 
 
 
#4 Dairy Queen - photo2014-06-14 00:00
Have another delicious S’mores BLIZZARD Treat...in a waffle cone!

 
 
 
#5 Sharon Osbourne ► Kelly Osbourne - photo2014-06-09 14:54
With my Kelly Osbourne, ready for our MAC Cosmetics launch at Selfridges London! #MACOsbournes

 
 
#6 HERSHEY'S - photo2014-06-11 15:30
We recently announced that #KrackelisBack. Starting today, you could win a custom safe stocked with Krackel! Like this post for your chance to win, and we’ll select one random winner. You have until June 18 at 11:59:59 p.m. EDT to like this post to enter. No purchase necessary. Official rules can be found: http://hrshys.us/1kX6Anr

 
 
 
#7 HUGO BOSS - photo2014-06-14 07:40
Passing is like wearing a suit - accuracy is key.

 
 
 
#9 Gatorade - photo2014-06-13 20:00
The offseason is optional. #WinFromWithin

 
 
 
#10 Lamborghini ► Xbox - photo2014-06-09 15:40
This is a true hero car. See the #LamboHuracan at #E32014 for the Xbox #ForzaHorizon2. Stay tuned...

 
 
 
 
 

About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Top Ten: Popularity of ‘offer’ post suggests Facebook’s ecommerce potential

That a free Krispy Kreme doughnut would be a popular Facebook post isn’t exactly earth-shattering news. However, ecommerce on Facebook is a considerable behavioral change for most consumers. And a logical first step in that direction is getting people accustomed to doing product-related transactions of any sort. So perhaps it’s the first of a growing trend. Today, a free doughnut. Tomorrow, a new pair of shoes. 


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#1 Krispy Kreme Doughnuts - offer2014-06-02 02:12
Celebrate National Doughnut Day with any doughnut for free in the US/CAN on 6/6/14
 
#3 Porsche - photo2014-06-08 09:00
Born at a different time, but clearly sharing the same principles: #911turbo

 
 
 
#4 Dairy Queen - photo2014-06-02 00:00
What would your S'mores Song creation be? Give it a try at www.SmoreSong.com #LOVEmyDQ #SmoreSong

 
 
 
#5 Alvaro Morata ► Real Madrid C.F. - photo2014-06-03 18:14
La llevas o la temes, tú eliges. #wearitorfearit #allinrealmadrid Real Madrid C.F. adidas Football

 
 
#9 Starbucks ► Teavana - photo2014-06-05 15:14
Teavana Passion Tango Iced Tea = perfect accessory to an awesome day.

 
 
 
#10 Tiffany & Co. - photo2014-06-04 23:00
Celebrate your life. Shop Tiffany Celebration® rings: http://bit.ly/1h7bLyN

 
 
 
 
 

About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Top Ten: Starbucks scores with random post of the week

Starbuck's post #9. It’s nice to see brands relax sometimes and act silly like the humans they aspire to be.


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#3 Alvaro Morata ► adidas Football - photo2014-05-29 16:18
¡Hola amig@s! El día que ganamos la Décima esta página llegó a 4 millones de seguidores. Es una pasada contar con vuestro cariño. No os podéis imaginar cuánto os lo agradezco. Quiero celebrarlo regalando 4 camisetas dedicadas. Solo tienes que dar "Me gusta" a esta entrada y dejar un comentario antes del domingo 1 de junio a las 23:59 h (Madrid). ¡Suerte! adidas Football Hi everyone! On May 24, a day that we will always remember as the day in which we clinched "La Décima", this page reached 4 million fans. Im very happy and I also want to show my appreciation giving away 4 autographed shirts. How to win them? Easy. Click like and leave a message at this publication before 23:59 hours of Sunday June 1st (Madrid). Good luck!

 
 
#4 Tiffany & Co. - photo2014-05-28 23:00
Celebrate your life’s great moments. Shop Tiffany Celebration® rings: http://bit.ly/1pyMFtS

 
 
 
#5 Porsche - photo2014-05-30 09:30
Those were the days: flat-six teams up with flat nose in 1983.

 
 
 
#6 Lay's - photo2014-05-26 14:30
BBQs are perfect for family fun on Memorial Day Weekend. Lay's Wavy Kebab sliders are flippin' delicious and sure to shake up your holiday dinner.

 
 
 
#7 Buffalo Wild Wings - photo2014-05-31 16:30
Can’t choose between steak and salad? We couldn’t either, so now the Steakhouse Salad exists.

 
 
 
#8 Lamborghini ► Autodromo Enzo e Dino Ferrari di Imola - photo2014-05-28 16:08
The #LamboHuracán LP 610 takes to the track with Lamborghini Accademia 2014 at Autodromo Enzo e Dino Ferrari di Imola, June 1-3. Become a member of Lamborghini Squadra Corse. Pick your track & Register now ➙ http://lam.bo/wCq34

 
 
 
#9 Starbucks Frappuccino - photo2014-05-27 16:29
Sir Barkington says sophisticated breeds prefer Caffé Espresso.

 
 
 
#10 Monster Energy ► Monster Energy - photo2014-05-27 16:00
Doughnuts around doughnuts... Are you ready to get #UnleashedAtX with Monster Energy & X Games?

 
 
 
 
 

About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Report: Beauty Brands on Instagram

As our recent report “7 Brands Generating More Engagement on Instagram than Facebook” highlighted, brands are definitely connecting with their audience on platforms outside Facebook.

This reports delves into the beauty category. Looking at how activity compares between Facebook and Instagram, and what brands are doing to success on Instagram. The report compares ten top beauty brands across 6 social networks: Facebook, Twitter, YouTube, Google+, Instagram, and Pinterest.

Data highlights and key takeaways:

  • Facebook is the dominant social network in terms of fan count: Average of 72% of all communities reported on
  • Instagram is only the 4th largest community based on industry average.
  • Industry-wide, 77% of all social content engagements are happening on Instagram. Facebook garners 27%.
  • NYX, the brand with the smallest overall fan count, has the most overall engagements (97% of those engagements happened on Instagram.)
  • Engagement rates for the top industries are: Facebook = .13%, Twitter = .019%, Instagram = 3.14%

The brands analyzed are Chanel, Clinique, Covergirl, Dior, Estee Lauder, L’Oreal Paris, Mac Cosmetics, Maybelline NY, NARS Cosmetics and NYX Cosmetics. Those ten brands were selected from a larger pool based on their overall social media community size.

Top Ten: What happens when brands like each other on Facebook

We’ve previously posted about how frequently brands will partner with key influencers as a way of maximizing brand reach and building awareness in new markets.

This week, we’re seeing several examples of two brands partnering with each other. The duo of Mountain Dew and Taco Bell seems about as ideal as they come: A CPG product sold in a QSRs franchises. In this example, even the fan counts are comparable, with Mountain dew at around 8m, and Taco Bell at 10m.

The key to this type of arrangement is obviously finding partnerships that fit together so seamlessly, with each product benefiting from the other’s fan base. 


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#1 Louis Vuitton - photo2014-05-19 12:29
A detail from the presentation of the first Louis Vuitton Cruise Collection. Watch the show now on http://vuitton.lv/LVCruise14. #LVCruise © Louis Vuitton / Pelayo Diaz

 
 
 
#3 Starbucks ► Teavana - photo2014-05-20 16:38
New Passion Tango, Green and Black Shaken Iced Teas from Teavana, available now.

 
 
 
#5 CHANEL - video2014-05-23 16:00
Five emblematic colors, five inspirations, five CHANEL codes. One signature.

 
 
#6 European Car Magazine ► Lamborghini - photo2014-05-23 23:07
Aventador stretching it's wings. For more Lamborghini goodies: http://bit.ly/aventlambo

 
 
#7 Mountain Dew ► Taco Bell - photo2014-05-19 17:09
The Taco Bell and DEW Gods were all like, "Sure, give them Baja Blast in bottles and cans." Now available everywhere. #SummerOfBaja

 
 
 
#8 Tiffany & Co. - photo2014-05-23 16:00
For a brilliant spring. Shop Tiffany Keys: http://bit.ly/1vRkdYH

 
 
 
#9 Gatorade - photo2014-05-23 20:00
Real work won’t just get you far. It could get you to some of the world’s best pitches. Show us what you've got at www.bit.ly/MakeItUnreal. #BeUnreal NO PURCHASE NECESSARY. Look for Official Rules at www.bit.ly/beunrealrules

 
 
 
#10 Dove - photo2014-05-19 14:01
#DearArmpit, it's time to leave the sleeves behind. With the Dove PitiCure, we'll get you ready for this spring's sleeveless styles.

 
 
 
 
 

About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

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