Zuum Blog
Top Ten on Facebook: Tattoos and food didn't always go together
on June 12th, 2013It wasn't always the case that a food brand would consider integrating a tattoo into their corporate communcations, as Taco Bell has done -- quite effectively -- here. It's also nice to see two cars, one electric and one hybrid, generating this much enthusiasm.
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TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.
Report: Facebook Page Data Averages - May 2013
on June 11th, 2013One of our more popular reports, this is a great benchmark resource for anyone wanting to know how their ranks on Facebook. Brands appearing in this report include Subway, Taco Bell, McDonald's, Burberry, Chanel, Gucci, Twix, Oreo, Skittles, Estee Lauder, Red Bull, Monster Energy, Crest, Colgate, Oral-B, Hilton, Sheraton, Dole, Capri Sun, Nissan, Honda and Ford.
The Z-100 for May: How 100 of the Largest Consumer Brand Facebook Pages Performed
on June 10th, 2013- Blog Tags:
The Z-100 for May 2013, our benchmark report on top KPIs for 100 of the largest consumer brand Facebook pages. The 10 largest pages, as indicated below, are Coca-Cola, Red Bull, Converse, Starbucks, Oreo, Walmart, McDonald's, Blackberry, Skittles, and Pringles.
Some key indicators include:
- 49: The Average posting volume for all Z-100 brands (that's about 1.5 posts per day average)
- 265: Walmart’s monthly posting volume, the highest of any of the brands
- 16.3 million: The average fan count for the 100 pages
- 0.75%: The average growth rate, in fans
- 8.35%: The fan growth rate for Sprite, the brand with the highest fan growth rate
- 4: Number of pages in The Z-100 at or above average in both page size and engagement rate
For more and more brands, social is playing a central role in their marketing program. This data shows that even large brands are still enjoying remarkable fan growth on their Facebook pages, and are putting significant resources into making sure their social network communities are kept highly-engaged.
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About The Z-100
The Z-100 is a report that charts the monthly performance for 100 of the most popular consumer brand Facebook pages. All data is gathered, analyzed and presented using social media content strategy tool Zuum.
Top Ten: Starbucks new Facebook photo campaign looks primed for virality
on June 5th, 2013Funny stuff from Starbucks. While this is a brand post, the concept begs for audience participation. The Starbucks Frappuccino page doesn't have near the fan posting activity that the main Starbucks page has, even though they have comparable fan counts. This could be a good effort to resolve that for the Frappuccino page.
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About
TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.
Zuum Guide: When are the best times to post on Facebook? [VIDEO]
on May 30th, 2013The second in our ongoing video series demonstrating how to use Zuum to answer some of the big questions marketers have in social media. We'll cover questions ranging from how to allocate your social media resources, to what are the most viral subjects, to questions around how to construct a content calendar.
This video looks at how the content calendars for high-performing snack food brands like Twix, Snickers, Reese's and Butterfinger, compare to the overall trends in their industry.
You'll find more videos like this in the coming days. Either check in on our "How Zuum Works" page, follow us on either Facebook or Twitter, or register for Zuum to be notified via email.
Top Ten: What goes viral on Facebook? Driving nails with your own product, apparently.
on May 29th, 2013Some interesting postings this week. Firstly, McDonald's drove some impressive numbers announcing their new smoothie. Over 340,000 total engagements off one post. And the Nokia photo is a good example of brands not taking themselves too seriously. Fans responded with a shares-to-engagements rate of 20%.
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About
TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.
Top Ten: How basic product photos make a big splash on Facebook
on May 22nd, 2013A couple of posts this week grabbed my attention, quite literally. The Starbucks and Dr. Pepper posts. While one simply uses POV and the other a little 'Shop, the main image on each is a pretty basic product shot.
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About
TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.
Zuum Guide: How Much You Should Be Posting On Facebook [VIDEO]
on May 21st, 2013- Blog Tags:
This week we're launching an ongoing video series demonstrating how to use Zuum to answer some of the big questions marketers have in social media. We'll cover questions ranging from how to allocate your social media resources, to what are the most viral subjects, to questions around how to construct a content calendar.
Our first video looks at one of the initial questions many marketers have regarding social media: How much should you be posting. See how top snack food brands like Skittles, Oreo, Snickers, Twix and Reeses compare.
You'll find more videos like this in the coming days. Either check in on our "How Zuum Works" page, follow us on either Facebook or Twitter, or register for Zuum to be notified via email.
Top Ten: A video from Chanel hits big on Facebook
on May 15th, 2013Amid a Facebook content world dominated by photos, Chanel launches a fashion video that blows away everthing this week. With over 9 million fans, Chanel generated over 137,000 engagements with this post.
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About
TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.
Top Ten: Ferrari's Facebook post comes in first place
on May 8th, 2013Ferrari takes first place for the first time since we've been charting the Top Ten. However, given Ferrari is almost always in the Top Ten, it was only a matter of time.
I've commented on the frequency and abundance of luxury products in the Top Ten, but this week we have 3 low cost fashion brands in the Top Ten. Maybe what people 'like' isn't just expensive things, but things they can actually afford.
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About
TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.
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