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Top Ten: Dove’s “Real Beauty”. Greater than the sum of it’s parts.

A few weeks ago, we featured “Real Beauty” from Dove as an example of how good ongoing campaigns can build engagement. This week, we have a post from the campaign that further indicates strong brand affinity.

It’s the #2 post this week, below. A stat I’ve mentioned before is the % of shares metric -- sharing being what people formerly called virality. The Dove campaign has a 28% sharing rate. That means that for all the engagements that post pulled, 28% of them were people sharing that content with their friends. Of course, each of those sharers average 338 friends in their network, which further exposes the brand … you get the picture.

The point is, this is what every brand is shooting for in social media. Having some of your most supportive customers sharing your brand with their friends.

 


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#1 Best Buy - photo2014-04-11 17:00
Trade-in a working smartphone and get up to a $200 Best Buy gift card. Use it to buy the new Samsung Galaxy S 5, available at Best Buy today. http://shout.lt/r8BW

 
 
#2 Dove - video2014-04-09 12:33
Dove: Patches helped these women believe in the power of their own beauty. Could it change the way we think forever? #BeautyIs

 
 
#3 Louis Vuitton - photo2014-04-10 09:59
Michelle Williams returns as the face of Louis Vuitton, shot by Peter Lindbergh and styled by Carine Roitfeld.

 
 
 
#5 Aéropostale - photo2014-04-09 01:15
Feeling like Spring♥ http://goo.gl/m5RPNb

 
 
 
#6 Dunkin' Donuts - photo2014-04-09 13:16
When your Iced Coffee tastes like Baskin-Robbins’ Cookie Dough ice cream, it’s totally cool to lick the straw.

 
 
 
#7 Starbucks - photo2014-04-09 15:06
One macchiato, two macchiato, three macchiato, pour. :)

 
 
 
#8 BMW ► BMW M - photo2014-04-08 15:58
From 0 to 100 km/h in 4,4 seconds. From closed to open in 20 seconds. No upper limit! – See the performance of the first-ever BMW M4 Convertible: http://youtu.be/cIyHm6hSMrc

 
 
 
#9 Mercedes-Benz - photo2014-04-11 09:12
The Daimler Annual Shareholders' Meeting that took place on Wednesday had one very special highlight: the first picture of the Concept Coupé SUV that will be presented at the Auto China next week - more to come soon!

 
 
 
#10 Abercrombie & Fitch - photo2014-04-12 20:09
Smile & wave boys, smile and wave! The guys have arrived in Shanghai for our store opening next week!

 
 
 
 
 
About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Top Ten: Why Chick-fil-A was no April Fool

According to a recent content marketing survey, most brands are using social media to increase their brand awareness. And what better way to increase brand awareness than to have your customers tell their friends about you? It’s a lot more convincing that just running more ads.

That’s one reason we always highlight what percent of a post’s engagements were shares. We feature that datapoint in both the Top Ten, as well as in our tool.

And this week’s top post from Chick-fil-A, an April Fools joke, has an exceptionally high sharing rate. 37% of all engagements were people sharing the post. You can see the share % on the other posts to truly appreciate the significance of that volume of sharing.

 


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#1 Chick-fil-A - photo2014-04-01 14:31
You said you could eat our dipping sauces alone - now you can! Introducing our new limited-time-only line of sauce-flavored lollipops.

 
 
 
#3 Dunkin' Donuts - photo2014-03-31 19:54
We’ve got a dozen reasons why this will be the best week ever!

 
 
 
#4 McDonald's - photo2014-04-01 14:26
Go forth & make your morning #McCafe awesome. Grab a small #FreeCoffee during breakfast hours through 4/13 & show us sips through your lens. #FromWhereISip

 
 
 
#5 Nokia - photo2014-04-01 05:05
#InnovationReinvented ... Announcing the Nokia 3310 with PureView. http://nokia.ly/3310PureView

 
 
 
#6 Dior - photo2014-04-01 19:24
Discover Dior Addict Fluid Stick, the first 'ONE-COAT DO-IT-ALL' hybrid lip fluid from Dior. Watch the film on DIORMAG: http://bit.ly/1iauINX #THISISNOTALIPSTICK

 
 
 
#7 Burberry - photo2014-04-04 15:00
Heritage trench coats in miniature - boys and girls in the new Burberry Childrenswear S/S14 campaign

 
 
#8 Macy's - photo2014-04-03 19:30
Excuse us, we’re having a spring fling with our bling bling (aka: diamonds are on sale, guys!) http://mcys.co/1lrVgNA

 
 
 
#9 BMW - photo2014-03-31 16:26
We don't reinvent the wheel. We reinvent light. See what makes BMW Laserlight so special: http://bit.ly/1li7vwb

 
 
 
#10 Buffalo Wild Wings - photo2014-04-01 22:30
Big Jack Daddy Burger. So big, it’s like finishing a marathon. Sort of.

 
 
 
 
 
About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Heartbleed vulnerability update

This week a major security flaw was discovered in OpenSSL, the secure transport layer used by the majority of sites on the internet.

Upon learning of this issue we took immediate action and Zuum is no longer vulnerable.

While there is no evidence of any malicious activity, we strongly recommend that you change your password on Zuum and other sites you use since this vulnerability affected so many online services. 

Top Ten: Dove and the value of content equity

The Dove Real Beauty campaign has been one of the more enduring, and discussed, campaigns over the past decade. And it’s involved all aspects of media, from TV to owned community to social media.

As we frequently see with brands listed in the top ten, it’s often not so much what they did in a single post that drives engagement, but rather it’s the greater ongoing effort that sets them apart. For brands who’ve earned a reputation for things like quality, personality or inspiration, social media offers considerable value beyond brands who see it as simply a place to post product updates.
 


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#1 Dove - photo2014-03-27 20:06
Thank YOU for lending your voice and helping to redefine what #BeautyIs. Watch the film that started it all and add YOUR voice to the conversation: http://bit.ly/1j49jdb

 
 
 
#3 Dunkin' Donuts - photo2014-03-27 01:32
The rumors are true! Who is excited for a sneak PEEPS at our new donut? It will be here in April!

 
 
 
#4 CHANEL - video2014-03-29 16:21
The allure of a CHANEL watch is instantly recognizable.

 
 
#7 Dior - photo2014-03-26 17:16
Discover the Lady Dior Fall-Winter 2014 campaign, starring Marion Cotillard and shot by Jean-Baptiste Mondino. More exclusive images on DIORMAG: http://bit.ly/NUppZM #Dior #LadyDior #MarionCotillard

 
 
 
#8 Macy's - photo2014-03-29 14:00
With a flick of the wrist, get instant spring style. http://mcys.co/1meZ4lk

 
 
 
#10 Louis Vuitton - photo2014-03-28 16:30
The structural elements giving the Louis Vuitton trunk strength are remodeled for the classic aesthetic of the Emprise watch collection.

 
 
 
 
 
About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Top Ten: Video drives strong virality for Chanel

A big emphasis of ours at Zuum is to connect the dots between the type of content posted and the resulting engagement generated. (Long ago we pointed out that video content leads all other content types in sharing, or virality.)

This week’s top post is another reminder of that. So while photo posts are great for generating solid engagement, it’s also true that fans seem to hold video content in higher regard, and more freely share it with their friends.

You can view the sharing % for each post in the Top Ten, as well as for all posts in Zuum.


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#1 CHANEL - video2014-03-21 16:00
The portrait of a woman with a unique and carefree style.

 
 
#3 McDonald's - photo2014-03-18 17:15
Bacon Clubhouse Burger. So good, it licks its own lips.

 
 
#5 Buffalo Wild Wings - photo2014-03-20 16:00
Remember not to cheer with your mouth full. Unless you have to.

 
 
#7 Louis Vuitton - photo2014-03-18 16:30
In partnership with BMW, introducing a tailor-made set of Louis Vuitton luggage crafted in carbon fiber to follow the sleek lines of the newly launched BMW i8.

 
 
#8 BMW - photo2014-03-21 17:03
It's Spring in Germany. So click here and calm down: http://bit.ly/1cFnHqF

 
 
#10 Dove - photo2014-03-19 20:08
#BeautyIs the bonds between generations. Women of every generation shared their new definition of beauty, join them here: http://bit.ly/1j49jdb

 
 
 
About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Zuum Reviewed in Social Media Today

If you’re curious to get a 3rd party take on Zuum, this week’s review of Zuum on Social Media Today provides an excellent overview.

Thanks to Steve Rayson (@steverayson) for a superb job encapsulating key features of Zuum in a well-written article. 

http://socialmediatoday.com/SMToolbox/zuum-create-insights-social-analytics

Top Ten: Dior shows the power of people in content

In their rush to appear larger than life, many companies forget that many times a brand that simply feels human stands out.

It’s one reason I like seeing brands bring a mix of employee profiles to their content strategies. It literally puts a face on what’s all-too-often an otherwise faceless company.

Dior introduced Peter Philips, the new Creative and Image Director for Dior Make-up. A top ten post this week from Dior. 


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#2 BMW - photo2014-03-13 17:41
Whenever you're in Rome, feel free to take a closer look. Visit us at the first BMW City Sales Outlet – it just opened a few days ago.

 
 
 
#4 Aéropostale - photo2014-03-14 00:15
Spring style inspiration...ONE WEEK away! http://goo.gl/FKVhUL

 
 
 
#5 Dunkin' Donuts - photo2014-03-11 16:10
To dunk or not to dunk? That is the question.

 
 
 
#6 Ferrari - photo2014-03-13 12:38
Ferrari Land to be developed in Spain http://bit.ly/1gsO2Ee

 
 
 
#7 Dior - photo2014-03-10 10:04
Dior is delighted to announce the appointment of Mr Peter PHILIPS as Creative and Image Director of Dior Make-Up. #dior #beauty #makeup

 
 
 
#8 Buffalo Wild Wings - photo2014-03-12 17:30
Put work aside and Prime Rib and Potato Grillers inside.

 
 
 
#9 Forever 21 - photo2014-03-16 01:10
Getting our look ready for tomorrow's adventures. #OOTD Shop it here: http://bit.ly/1hCM5ZI

 
 
 
#10 Abercrombie & Fitch - photo2014-03-14 18:20
All-New Phone Cases just in! Which is your favorite?! Shop Accessories at http://bit.ly/1hjAegO!

 
 
 
 
About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Campaign Anatomy: Butterfinger’s #whostolebartsbar

One of Zuum’s most powerful features is the ability to track campaigns on social media. From the top performing posts to the complete campaign calendar to total impact attribution, Zuum gives you an unparalleled look at how your campaign’s perform, as well as those of your competitors. 

 

 

Top Ten: Dunkin’ Donuts calls out Starbucks in Facebook post

If there’s ever been a good place to bash your competitors, it’s the “preaching-to-the-choir” setting of a social media community gathered around your brand. Dunkin’ Donuts takes this to another level, though, following up the positive responses to the post with a link to their online store where you can actually purchase the product. 


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#1 Aéropostale - photo2014-02-21 01:25
Coral is the color to watch out for this season! Check out our blog post for ways to style these pieces: http://bit.ly/1j9aaqY

 
 
 
#3 Reese's - photo2014-02-19 14:15
REESE'S Peanut Butter Cups Cupcakes. Need we say more? Thanks to our fan beeejoycebaking! http://reeses.me/1dvPl38

 
 
 
#4 McDonald's - photo2014-02-17 19:00
Get ready to sip your way to nirvana. www.mcdonalds.com/mccafefrappe

 
 
 
#5 Starbucks - photo2014-02-21 14:26
Use your morning receipt for an afternoon treat. A Sweet Receipt will get you a bakery item for just $1 after 2pm — at participating stores in the US.

 
 
 
#6 Amazon.com - status2014-02-21 23:26
If you had $750 to spend in Amazon.com, what would you get? Like this post and enter for a chance to win a $750 Amazon.com Gift Card! --> http://amzn.to/MhrkGY NO PURCHASE NEEDED. Ends 3/8/14. See official rules.
 
#8 Best Buy - photo2014-02-23 18:00
Powerful enough for productivity and entertainment. Get the best of both worlds with the Sony Flip 14" 2-in-1 laptop. http://shout.lt/qCv5

 
 
#9 Hello Kitty ► Hello Kitty - photo2014-02-19 20:10
Spotted this super sweet Hello Kitty floral arrangement from Japan at #SanrioHQ! http://instagram.com/p/klPD2SlD-t/

 
 
 
#10 Dior - photo2014-02-18 18:12
Natalie Portman, wearing a Dior Haute Couture floral dress designed by Raf Simons, embodies the spirit of the new Miss Dior Blooming Bouquet fragrance. More on DIORMAG: http://bit.ly/1gRO4Zn #MissDior #NataliePortman #Fragrance #BloomingBouquet

 
 
 
 
 
About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

Top Ten: How brands share the love on Valentine’s Day

Special marketing events like Valentine’s Day offer an interesting view of how a broad range of brands handle a similar subject. 


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#1 Starbucks - photo2014-02-13 17:45
Love is all around. From 2-5pm on 2/14 buy one latte and share one on us.

 
 
 
#2 Hello Kitty - photo2014-02-14 19:01
Valentine's Day is a great day to share friendship and happiness with everyone you love!

 
 
 
#3 Aéropostale - photo2014-02-16 02:05
It's a denim jacket, crop top & skater skirt kind of night. Loving this look from the Betany Mota Collection! http://goo.gl/O5Y45F

 
 
 
#7 Starbucks Frappuccino - photo2014-02-12 23:30
Roses are red, Violets are blue. Frappuccinos are sweet, But not as sweet as you.

 
 
 
#8 DC Shoes ► Rob Dyrdek - photo2014-02-10 23:57
The Dyrdek Spring 2014 Collection is here! See all of apparel, footwear and accessories designed by Rob Dyrdek at: www.dcshoes.com/dyrdekCollection.

 
 
 
#9 Reese's ► Mom On Timeout - photo2014-02-10 14:11
There's no chance your sweetie will say no to these Reese's Peanut Butter Cup Mini Cheesecakes by Mom On Timeout this Valentine's Day! http://reeses.me/11KNtO5

 
 
 
#10 Dunkin' Donuts ► Zoosk - photo2014-02-14 13:56
Happy Valentine's Day! If you missed it yesterday, we're giving away $5 Dunkin’ Donuts mGifts to 1,000 people who register at Zoosk to celebrate the sweet pairing of Dunkin’s newest latte flavor, Brown Sugar Cinnamon. Register here: http://bit.ly/coffeedates

 
 
 
 
 
About

TopTen is weekly summarty of the previous week's ten most engaging posts from the largest 100 consumer brand pages on Facebook. All data is pulled using social media content strategy tool Zuum.

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